First, it was "Barbie." Then, it was "Wicked." Now, brands are jumping on the IP opportunity around "A Court of Thorns and Roses." Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the "romantasy" genre.
It’s shaping up to be another eventful and unpredictable holiday season, as consumer sentiment and geopolitical conditions continue to fluctuate wildly in the days and weeks leading up to Black Friday. Here are the supply chain stories to watch.
