As more people use ChatGPT to do their holiday shopping, big companies like Ulta, Adidas and Best Buy seemed to dominate mentions in Black Friday shopping queries, according to data from Profound.
It’s shaping up to be another eventful and unpredictable holiday season, as consumer sentiment and geopolitical conditions continue to fluctuate wildly in the days and weeks leading up to Black Friday. Here are the supply chain stories to watch.