Retail Media Landscape Archives

Research Briefing: More companies are using retail media as a prime marketing channel

July 20, 2023

In this edition of the weekly Research Briefing, we share focal points from GNReport’s newly released second installment of our CMO Strategies series, which analyzes the retail media landscape and its role in marketers’ playbooks.

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Research Briefing: More companies are using retail media as a prime marketing channel

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Brian Monahan exits Albertsons Media Collective amid leadership shake-up

Big-Box Briefing: Best Buy puts CTV at the center of its retail media pitch

How agentic commerce helps brands like Willy Chavarria optimize for BFCM

Kroger’s ad business sees most profit growth since 2021

Walgreens says it’s focused on ‘higher-performing’ ad placements as it tries again with digital screens

Big-Box Briefing: Dick’s leans on youth sports in pitch to advertisers

How 11 retail media networks are trying to differentiate themselves to advertisers

Ace Hardware adds influencer, DoorDash and weather features as it builds out a retail media strategy

Location data fuels mall giant Simon’s new pitch to advertisers

GNReport+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti

Topgolf hasn’t done much retail media, licensing. Its new CEO wants to change that

Beyond the backlash: What the Neutrogena controversy says about long-term brand loyalty

Walmart finally lets advertisers exclude certain search terms

Circle K gets serious about retail media

Albertsons’ new ‘micro sitcom’ is a big deal for retail media