Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it.
Tariff refunds are great news for the corporate balance sheets of big-box retailers, and less so for consumers tightly squeezing their wallets.
Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.
This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.
More than a decade after launching, kids' clothing brand Monica + Andy is embarking on its first big category expansion. Within the past month, the company has launched a line of baby-care products
Executives at Rhone, Anthropologie, Kohl's, Brunt and Crocs weigh in on why brick-and-mortar is still standing strong heading into 2027.
First, it was "Barbie." Then, it was "Wicked." Now, brands are jumping on the IP opportunity around "A Court of Thorns and Roses." Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the "romantasy" genre.
It’s shaping up to be another eventful and unpredictable holiday season, as consumer sentiment and geopolitical conditions continue to fluctuate wildly in the days and weeks leading up to Black Friday. Here are the supply chain stories to watch.
Amazon’s fall Prime Big Deals Days helped kick off early holiday sales as shoppers chased discounts and bundles and stocked up on essentials. Here's how the event went, based on data and anecdotes from brands.
This fall's Prime Big Deals Days is pushing holiday shopping into October as shoppers compare prices earlier and sellers prep for Black Friday.
A fresh round of Trump tariffs on Canadian goods were announced this week that target industries like dairy, alcohol and automobiles.
Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to IEEPA tariffs.
Online merchants are encouraged by a new Trump administration effort to crack down on customs fraud after a surge in tariff evasion schemes rattled sellers over the past year.
As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns in an effort to become a one-stop marketplace.
Companies like Kroger, Giant Eagle and DoorDash outlined their philosophies on agentic AI tools at this year’s Groceryshop conference. Much of the discussion centered around how to train shoppers to naturally integrate agentic shopping into their busy routines.
Seasonal demand may be predictable, but consumer behavior isn’t. By investing sooner and responding to evolving consumer signals, marketers can influence consideration, build momentum and capture demand before competition intensifies. Sponsored by Keen Decision Systems.
Brands are starting to test OpenAI’s ChatGPT ads. But high costs and weak sales mean they expect little holiday budget to shift away from Google or Meta and toward these AI platforms.
A shakeup at Albertsons’ retail media business has put a spotlight on the challenges retail media leaders are facing. Analysts say that turnover has been a consistent theme of retail media since the beginning. Here’s why.
GNReport+ Research examines how AI search and creator marketing are adding another layer of change to the agency landscape, creating opportunities to expand services while raising new questions about costs, capabilities and the future of media planning.
Everything from the rise of digital shelf labels to screenshots of pricing algorithms is fueling concerns among consumers that retailers are increasingly using customer data to engage in dynamic pricing, and it is putting more retailers like Walmart and McDonald’s on the defensive.
Nest has turned its bestselling Holiday candle into the new Wonder perfume as the company grows its fine fragrance business.
Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must consider how to convert shoppers and whether their e-commerce infrastructure can support demand. Agentic commerce tools, like AI-powered storefronts, help brands make the shopping journey more intuitive and […]
Nike had a gloomy earnings report on Thursday, reporting year-over-year revenue declines of 4%. But, one of the few bright spots for Nike during the quarter was running, which was a welcome turnaround for the company after years of increased competition from Hoka and On.
