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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

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Member Exclusive

DTC Briefing: Shopify is taking a heavier hand in startup investing

September 14, 2021
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Retailers

As retailers hope for big holiday seasons, hiring remains a challenge

September 10, 2021
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Member Exclusive

DTC Briefing: Brands are trying to set expectations ahead of holiday inventory challenges

September 07, 2021
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Member Exclusive

DTC Briefing: Warby Parker’s direct listing highlights the profit challenges DTC brands face

August 31, 2021
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Member Exclusive

DTC Briefing: What’s fueling consumer disillusionment with digitally-native brands

August 24, 2021
DTC briefing
Member Exclusive

DTC Briefing: Brands are leaning on email marketing amidst a digital marketing upheaval

August 17, 2021
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Member Exclusive

DTC Briefing: Startups are already preparing for another chaotic holiday season

August 10, 2021
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Marketing

Despite the return of travel, brands aren’t rushing to run airport ads again

August 10, 2021
stitch fix
Retailers

Stitch Fix to stylists: Accept scheduling changes — or resign

August 03, 2021
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Member Exclusive

DTC Briefing: How year-old startups are trying to grow through chaos

August 03, 2021
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Member Exclusive

DTC Briefing: As more platforms launch, the DTC-marketplace sales strategy evolves

July 27, 2021
GAP
Retailers

How Gap’s new loyalty program ties together its multiple brands

July 22, 2021
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Member Exclusive

DTC Briefing: How supply chain shortages are impacting e-commerce operations

July 20, 2021
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Member Exclusive

DTC Briefing: After months of hesitation, brands are rushing to host in-person events

July 13, 2021
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Store of the Future

Why big-box retailers like Dollar General and Walmart are trying to build health care credibility

July 12, 2021
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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