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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

stitch fix
Retailers

How Stitch Fix built a culture of silence among stylists

June 30, 2020
Store of the Future

How one open-air mall is preparing to drive shoppers back over the summer

June 29, 2020
dtc startup
Member Exclusive

How DTC startups fall flat in marketing their values

June 26, 2020
thredup
Retailers

Why secondhand clothing platforms are booming as the apparel industry struggles

June 24, 2020
dtc startup
Member Exclusive

As cities reopen, the DTC store strategy is changing

June 22, 2020
Marketing

Why some DTC startups are testing out TV for the first time

June 18, 2020
New DTC toolkit

How retail startups are dealing with an uptick in customer service inquiries

June 17, 2020
sephora
Retailers

Explainer: How the 15% Pledge is picking up steam in retail

June 15, 2020
dtc startup
Member Exclusive

As calls for improving diversity increase, many VCs are silent

June 12, 2020
physical retail
Store of the Future

As store closures mount, an unprecedented amount of retail space will be up for grabs

June 11, 2020
New DTC toolkit

‘Not the right timing’: Why Gap couldn’t justify its Hill City experiment anymore

June 10, 2020
Marketing

DTC startups are reinvesting in out of home — but the strategy has changed

June 09, 2020
dtc startup
Member Exclusive

The most important thing DTC startups can do is build diverse companies

June 05, 2020
stitchfix
Retailers

Stitch Fix considered moving stylist jobs away from California for over a year, according to leaked audio

June 04, 2020
Earnings

Dick’s Sporting Goods’ e-commerce investments paid off during store closures

June 02, 2020
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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