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Cale Guthrie Weissman

Cale Guthrie Weissman

Cale is the editor-in-chief of GNReport. You can email him at [email protected]

Cale Guthrie Weissman

Cale is the editor-in-chief of GNReport. You can email him at [email protected]

Member Exclusive

Amazon Briefing: What’s behind Amazon’s slow and steady shift into a full-funnel marketing platform

August 24, 2023
CPG Playbook

Georgia-Pacific CMO Laura Knebusch on staying nimble as a CPG behemoth

August 24, 2023
Global Retail

‘This isn’t about opening as many stores as we can’: Primark U.S. president Kevin Tulip on introducing the value retailer to North America

August 17, 2023
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GNReport Vanguard: Vito Antoci, Erewhon

August 16, 2023
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GNReport Vanguard Mae Wen, Vita Coco

August 16, 2023
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Amazon Briefing: 1P vendors feel trapped by Amazon’s continued pursuit of profit

August 10, 2023
Global Retail

‘We were a little scared’: Kurt Geiger CEO Neil Clifford on exceeding $200M in U.S. sales

August 10, 2023
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Amazon Briefing: New ad features are trying to court non-Amazon selling brands

August 03, 2023
Store of the Future

‘In hospitality, you really have no intellectual property’: Bluestone Lane’s Nick Stone on building an experiential coffee chain

August 03, 2023
Member Exclusive

Amazon Briefing: TikTok’s e-commerce ambitions point to U.S. weaknesses

July 27, 2023
New DTC toolkit

‘I plan to be in this business for a very long time’: Boll & Branch’s Scott Tannen on building a long-lasting home goods business

July 27, 2023
New DTC toolkit

‘We do not buy businesses that aren’t profitable’: Solo Brands CEO John Merris on what it takes to be a successful DTC brand

July 20, 2023
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New Economic Realities

Brooklinen’s co-founder Rich Fulop has stepped down as CEO

July 19, 2023
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Member Exclusive

DTC Briefing: The DTC bottom is finally falling out

July 18, 2023
The Marketplace Boom

‘There are a lot of misunderstandings about how our brand works’: Shein’s head of strategy Peter Pernot-Day on how the e-commerce app is trying to get ahead of its own marketing narrative

July 13, 2023
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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