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Cale Guthrie Weissman

Cale Guthrie Weissman

Cale is the editor-in-chief of GNReport. You can email him at [email protected]

Cale Guthrie Weissman

Cale is the editor-in-chief of GNReport. You can email him at [email protected]

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Member Exclusive

GNReport Research: More DTC brands are setting their sites on wholesale

November 04, 2022
New DTC toolkit

‘We’re a community-focused company’: Bala co-founder Brian Lockard on growing a footwear brand for medical professionals

November 03, 2022
New DTC toolkit

‘People want to go to the physical stores’: Levi’s Rui Carlos da Silva Araujo on the brand’s Latin America DTC strategy

October 27, 2022
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: How DTC founders have changed their playbooks in 2022

October 25, 2022
New DTC toolkit

Outlines co-founders on trying to make shower liners work as a subscription

October 20, 2022
New DTC toolkit

‘Most products out there don’t need to be subscription’: Cloud Paper’s Ryan Fritsch on the state of subscription businesses

October 13, 2022
amazon
Member Exclusive

GNReport Research: Amazon holds untapped marketing potential for brands, agencies

October 06, 2022
New DTC toolkit

Better & Better co-founder Vladimir Vukicevic on blurring the lines between supplements and oral care

October 06, 2022
Operations

‘We make a premium product’: Brooklyn Delhi’s Chitra Agrawal on the changing grocery landscape for startups

September 29, 2022
Podcasts

‘The priorities were a little baffling’: Evite CEO David Yeom on transforming the platform’s business model

September 22, 2022
New DTC toolkit

Everlane has raised $90M in debt financing

September 15, 2022
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Marketing

Athleticwear brand On unveils new shoe made from captured carbon emissions

September 15, 2022
New DTC toolkit

‘The goal is to go mass’: Caraa co-founder Aaron Luo on pivoting to charcuterie with Mercado Famous

September 15, 2022
Member Exclusive

GNReport x Attest Research: More shoppers are warming up to one-click checkout

September 13, 2022
Marketing

‘The sponsorship model is broken’: On co-founder Caspar Coppetti on building a premium athletic brand that rivals the giants

September 08, 2022
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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