Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at GNReport. Send her story tips and ideas to [email protected].

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at GNReport. Send her story tips and ideas to [email protected].

Marketing

With events back, restaurant chains bet on catering programs to drive sales

August 25, 2022

Operations

How young brands are shoring up their businesses ahead of a potential recession

August 24, 2022

Inflated Expectations

‘It’s dishonest’: How ‘shrinkflation’ took over shoppers’ minds and social media accounts

August 22, 2022

New DTC toolkit

Why one brand is launching a DTC site after years of selling at national retailers

August 22, 2022

Earnings

Even off-price retailer TJX is being impacted by inflation

August 17, 2022

Inflated Expectations

‘I’m not worried about the recession’: What inflation means for luxury resale

August 17, 2022

Member Exclusive

Why Omsom rebranded its packaging for its retail debut

August 10, 2022

Marketing

Brands are using forums like Reddit for awareness and product development

August 08, 2022

Marketing

Why sparkling water brand Aura Bora created a secret menu for DTC customers

August 05, 2022

Marketing

How the affiliate marketing playbook has evolved for DTC brands

August 04, 2022

Marketing

Why J.Crew is revamping its rewards program

August 03, 2022

New DTC toolkit

Glossier lays off about two dozen employees as it ramps up hiring in wholesale and retail

August 02, 2022

Operations

How Rent the Runway is building out its resale business

August 01, 2022

Marketing

Why The Fresh Market is feeding shoppable videos to its newsletter subscribers

July 29, 2022

Marketing

SoulCycle is offering free studio classes to people who trade in their Peloton bikes

July 27, 2022

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Gabriela Barkho

Gabriela Barkho

With events back, restaurant chains bet on catering programs to drive sales

How young brands are shoring up their businesses ahead of a potential recession

‘It’s dishonest’: How ‘shrinkflation’ took over shoppers’ minds and social media accounts

Why one brand is launching a DTC site after years of selling at national retailers

Even off-price retailer TJX is being impacted by inflation

‘I’m not worried about the recession’: What inflation means for luxury resale

Why Omsom rebranded its packaging for its retail debut

Brands are using forums like Reddit for awareness and product development

Why sparkling water brand Aura Bora created a secret menu for DTC customers

How the affiliate marketing playbook has evolved for DTC brands

Why J.Crew is revamping its rewards program

Glossier lays off about two dozen employees as it ramps up hiring in wholesale and retail

How Rent the Runway is building out its resale business

Why The Fresh Market is feeding shoppable videos to its newsletter subscribers

SoulCycle is offering free studio classes to people who trade in their Peloton bikes

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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