Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at GNReport. Send her story tips and ideas to [email protected].

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at GNReport. Send her story tips and ideas to [email protected].

CPG Playbook

Kim Kardashian’s Update is the latest brand to give energy drinks a refresh with women in mind

March 05, 2026

New Economic Realities

Claire’s taps former Walmart exec as new chief merchandising officer

March 02, 2026

CPG Playbook

That’s it. launches new fruit bars with varying fiber content as ‘fibermaxxing’ interest explodes

February 26, 2026

CPG Playbook

Hims alums launch fiber-boosted sweetener brand Poca

February 24, 2026

CPG Playbook

Once Upon a Farm’s IPO signals growing interest in better-for-you kids’ food

February 23, 2026

Digital Marketing Redux

How hair-care brand Jupiter turned product theft into a marketing campaign

February 18, 2026

Member Exclusive

Brands Briefing: The brands that are ripe for acquisition in 2026

February 17, 2026

New DTC toolkit

GNReport Podcast: The dawn of DTC 3.0

February 14, 2026

Member Exclusive

How Boll & Branch leverages AI for operational and creative tasks

February 12, 2026

Digital Marketing Redux

Brands lean into grand gestures this Valentine’s Day

February 10, 2026

Digital Marketing Redux

Blind boxes are here to stay, and brands are leaning into the mystery product format

February 09, 2026

CPG Playbook

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

February 05, 2026

Store of the Future

What hemp brands want from federal regulations

February 02, 2026

New Economic Realities

GNReport Podcast: How ICE activity became an issue retailers big and small can no longer ignore

January 31, 2026

Store of the Future

At Starbucks, a Bearista collectible and a record-setting Red Cup Day drive foot traffic resurgence

January 29, 2026

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Gabriela Barkho

Gabriela Barkho

Kim Kardashian’s Update is the latest brand to give energy drinks a refresh with women in mind

Claire’s taps former Walmart exec as new chief merchandising officer

That’s it. launches new fruit bars with varying fiber content as ‘fibermaxxing’ interest explodes

Hims alums launch fiber-boosted sweetener brand Poca

Once Upon a Farm’s IPO signals growing interest in better-for-you kids’ food

How hair-care brand Jupiter turned product theft into a marketing campaign

Brands Briefing: The brands that are ripe for acquisition in 2026

GNReport Podcast: The dawn of DTC 3.0

How Boll & Branch leverages AI for operational and creative tasks

Brands lean into grand gestures this Valentine’s Day

Blind boxes are here to stay, and brands are leaning into the mystery product format

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

What hemp brands want from federal regulations

GNReport Podcast: How ICE activity became an issue retailers big and small can no longer ignore

At Starbucks, a Bearista collectible and a record-setting Red Cup Day drive foot traffic resurgence

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Digiday Media

Gabriela Barkho

Gabriela Barkho

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