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GNReport
Julia Waldow

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

Nuts.com snack packaging and nuts
New DTC toolkit

With a new CEO, Nuts.com plans to triple its business

October 05, 2023
The Marketplace Boom

Online discount grocer Martie launches nationwide

October 04, 2023
Subset underwear and loungewear, formerly Knickey
New DTC toolkit

DTC underwear startup Knickey is rebranding as Subset as it expands into men’s, more sizing

September 29, 2023
StockX Sneakers Resale
The Marketplace Boom

StockX is testing out physical retail with its first ‘shoppable experience’ in New York City

September 28, 2023
The Last Mile

Black Friday ‘creep up’ is impacting how brands prep for the holidays

September 25, 2023
Springrose adaptive bra
The Marketplace Boom

‘There’s lots of growth opportunity’: How brands are investing in adaptive fashion

September 25, 2023
Vuori Bliss Blend Yoga Class New York City
New DTC toolkit

Yoga classes and aura readings: How Vuori is using experiential events to build its audience

September 21, 2023
Atoms 123 Kids Campaign
New DTC toolkit

Atoms launches its first kids’ shoe line — and tests out a new subscription model

September 19, 2023
Beauty Bestie NYX Snap
Digital Marketing Redux

Snap announces new tools designed to get more beauty brands investing in its AR experiences

September 18, 2023
Mobile stands with t-shirts, totebags and other tchotchkes are displayed on a black-and-white checkered floor
Global Retail

With a new CEO, Bloomingdale’s signals that it is ready for a different playbook

September 14, 2023
Birkenstock
Global Retail

4 things to know from Birkenstock’s IPO filing

September 13, 2023
Hallmark Venmo cards
Digital Marketing Redux

Hallmark is turning to Venmo to reach Gen Z

September 12, 2023
Everlane Essential Organic Crew Shirt
New DTC toolkit

How Everlane used customer feedback to relaunch its best-selling men’s tee

September 11, 2023
Hanna Andersson Kids Fall Sleep Line
Digital Marketing Redux

Hanna Andersson is launching its first-ever loyalty program

September 06, 2023
The Met x Pacsun
Digital Marketing Redux

Why more apparel brands and museums are teaming up on artistic collaborations

September 05, 2023
< 1 … 29 30 31 32 33 … 42 >

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Top Story
Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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