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Kayleigh Barber

Kayleigh Barber

Kayleigh Barber

Pink and purple Amazon logo cracked in half on a dark navy blue background
Digital Marketing Redux

Publishers assess Amazon’s role in their post-cookie ad businesses

February 07, 2024

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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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