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Kristina Monllos

Kristina Monllos

Kristina Monllos

Store of the Future

Ikea looks to bolster its in-house capabilities in a ‘post-catalog era’

January 13, 2023
sweetgreen
Marketing

As Sweetgreen expands to new locations, the fast-casual chain is using OOH, community marketing to ‘generate trials’

June 04, 2021
retro television
Marketing

‘Helps drive broad awareness’: Why 7-Eleven has returned to TV advertising after a 5 year hiatus

April 29, 2021

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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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