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Marylou Costa

Marylou Costa

Marylou Costa

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Retailers

‘Workcation Retreats’: Tourist destinations offer remote-working packages including personal assistants, to attract visitors

June 11, 2021

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Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Marketing
Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year, chief marketing and creative officer Lauren Sherman-Kaoud said.

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