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Michael Waters

Michael Waters

Michael Waters

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Member Exclusive

Why some retail brands are testing out in-game ads

April 12, 2021
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Member Exclusive

Amazon Briefing: Lawyers are helping brands crack down on Amazon sellers

April 08, 2021
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Retailers

‘We’re not trying to be the everything store’: Why Verizon is launching its Yahoo Shops marketplace

April 06, 2021
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The Amazon Effect

As privacy changes loom, Amazon stands to reap the greatest reward

April 06, 2021
The header image shows a photograph of a lit up Walmart sign.
Retailers

Walmart is beefing up its search ads to compete with Amazon

April 05, 2021
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Marketing

As shoppable livestreaming grows, some businesses try to avoid Facebook dependence

April 02, 2021
GNReport Amazon Briefing
Member Exclusive

Amazon Briefing: Amazon’s employee influencers present a new retail frontier

April 01, 2021
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Retailers

As it grows its marketplace, Walmart is doubling down on its fulfillment services

March 30, 2021
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Marketing

Google’s newest test serves up products displayed on YouTube

March 29, 2021
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Retailers

Why restaurants are investing in WhatsApp-based ordering

March 26, 2021
GNReport amazon briefing
The Amazon Effect

Amazon Briefing: Fintech startups are entering the Amazon seller ecosystem

March 25, 2021
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The Amazon Effect

Why Amazon Music is making a merch push

March 24, 2021
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Retailers

How Snapchat is trying to solve customer returns

March 23, 2021
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Retailers

Why Twitter is testing a ‘Shop’ button

March 22, 2021
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Marketing

How a little-known card game took over TikTok

March 19, 2021
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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