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Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At GNReport, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At GNReport, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Digital Marketing Redux

E-commerce, advertising will be key to Target’s turnaround

March 04, 2026

Inside the gas and pizza chain sweeping small-town America

March 02, 2026

How IKEA got closer to its shoppers with new small-format stores, Best Buy partnership

February 25, 2026

Brands celebrate tariff reprieve, but fresh uncertainty looms

February 24, 2026

Walmart says AI users build 35% bigger baskets than others

February 19, 2026

Store of the Future

What’s driving a wave of planned store openings in 2026

February 19, 2026

Store of the Future

The end cap is about to change forever

February 16, 2026

Store of the Future

‘A command-and-control operator’: Kroger’s new CEO was a key leader in transforming Walmart

February 12, 2026

Store of the Future

How Michaels moved quickly after the closure of Party City to become a balloon and party giant

February 11, 2026

Store of the Future

AI is changing how retailers select tech partners

February 09, 2026

Walmart is basically a tech company now

February 05, 2026

ICE has become a national issue for Target

February 03, 2026

Store of the Future

What C-Suite additions and new board members at Walmart, Target signal about their priorities

February 02, 2026

Walmart’s and Target’s outgoing CEOs leave contrasting legacies

January 30, 2026

Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

January 27, 2026

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Top Story

Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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