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Sam Bradley

Sam Bradley

Sam Bradley

Experiential Marketing

Behind Hoka’s bid to own the NYC marathon’s run-up period

September 29, 2026
Mobile phone with various push notifications popping out like "buy now" and "low stock"
Tariffs

How brands shifted marketing and media strategies through the year of tariffs

December 29, 2025
An Amazon-branded Ferris Wheel on a purple background
Digital Marketing Redux

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP

April 21, 2025
Digital Marketing Redux

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving

November 28, 2024
Women’s soccer creator partnerships
Digital Marketing Redux

Women’s soccer and publisher Footballco turn to creators to score with brands

October 10, 2024
Nike brand strategy shift
Global Retail

Nike’s move to brand thinking over quick wins shows boardrooms are relearning patience

October 04, 2024
customer service
Global Retail

As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development

June 06, 2024

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Top Story
Supply chain stories to watch this holiday season
Supply Chain Shakeup
Supply chain stories to watch this holiday season

It’s shaping up to be another eventful and unpredictable holiday season, as consumer sentiment and geopolitical conditions continue to fluctuate wildly in the days and weeks leading up to Black Friday. Here are the supply chain stories to watch.

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