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CPG Playbook

Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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Saqib Shah

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On Snapchat, retailers are testing the efficacy of mini apps

How livestream shopping marketplaces are trying to become mainstream

Inside Figs’ brand ambassador program of health care professionals

Why the visual search revival poses a dilemma for retailers

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Saqib Shah

Saqib Shah

On Snapchat, retailers are testing the efficacy of mini apps

How livestream shopping marketplaces are trying to become mainstream

Inside Figs’ brand ambassador program of health care professionals

Why the visual search revival poses a dilemma for retailers

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