A shakeup at Albertsons’ retail media business has put a spotlight on the challenges retail media leaders are facing. Analysts say that turnover has been a consistent theme of retail media since the beginning. Here’s why.

GNReport+ Research examines how AI search and creator marketing are adding another layer of change to the agency landscape, creating opportunities to expand services while raising new questions about costs, capabilities and the future of media planning.

More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and entertainment. Here’s why the format has become so popular.