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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

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Member Exclusive

DTC Briefing: How brands like Made In and Bearaby decide when to expand internationally

September 24, 2024
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New Economic Realities

Former Nike employees are ‘elated’ over new CEO Elliott Hill

September 20, 2024
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Member Exclusive

DTC Briefing: Win Brands Group has been looking to sell weighted blanket brand Gravity

September 17, 2024
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Member Exclusive

DTC Briefing: Inflation, an election and a shortened holiday calendar are throwing a wrench in Q4 planning

September 03, 2024
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New DTC toolkit

How Red Antler quietly built its venture arm Habitat Partners

August 29, 2024
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Member Exclusive

DTC Briefing: How brands like Kopari Beauty, Olipop and more are rethinking their marketing operations as they scale

August 27, 2024
Member Exclusive

‘The budgets are dried up’: Overheard at the GNReport Marketing Summit

August 27, 2024
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Member Exclusive

‘Our value is your time’: Inside Edible’s quest to become a more contemporary brand

August 23, 2024
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Member Exclusive

DTC Briefing: How job expectations have changed as the e-commerce industry has taken a hit

August 20, 2024
New Economic Realities

Job seekers encounter a ‘brutal and frustrating’ hiring market in e-commerce

August 19, 2024
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DTC Briefing

DTC Briefing: Green shoots emerge as some DTC brands raise their outlooks in Q2

August 13, 2024
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Member Exclusive

DTC Briefing: How brands like IQBar & Oats Overnight build awareness in retail

July 30, 2024
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New Economic Realities

Zombie brands, fire sales & quiet closures are plaguing the DTC world

July 10, 2024
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Member Exclusive

DTC Briefing: How startups learned to embrace Prime Day

July 09, 2024
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Member Exclusive

DTC Briefing: Nike’s recent challenges can’t be entirely blamed on DTC

July 02, 2024
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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