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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Headshot of Jazmyn Williams, director of brand marketing at the Honey Pot Company.
GNReport Vanguard

Jazmyn Williams, The Honey Pot Company | GNReport Vanguard 2024

December 11, 2024
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DTC Briefing: Startups feel Black Friday pressure to win over discerning customers

December 03, 2024
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Simple Modern wants to solve ‘everyday hydration’ with its new brand Trevi

December 02, 2024
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DTC Briefing: Tariff-proofing takes center stage in 2025 planning

November 26, 2024
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DTC Briefing: How startups are factoring profit into their Black Friday calculus

November 19, 2024
New Economic Realities

To market itself as more human, Stitch Fix introduces stylist profiles

November 19, 2024
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DTC Briefing: How 3 startups designed their holiday collections

November 12, 2024
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DTC Briefing: How E.l.f Cosmetics uses collaborations with brands like Stanley and Liquid Death to generate DTC buzz

October 29, 2024
Q&A

With a new president, Ooni eyes expansion beyond pizza ovens

October 24, 2024
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DTC Briefing: How Havenly is building out its portfolio of brands

October 22, 2024
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DTC Briefing: How Bonobos and MeUndies are finding ways to reach new audiences through brand refreshes

October 15, 2024
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New DTC toolkit

After layoffs, Shopify aggregator OpenStore launches an AI customer service tool for brands

October 15, 2024
New DTC toolkit

How Character tested the appetite for its DIY kits with Walmart before launching into the retailer’s stores

October 08, 2024
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DTC Briefing: How the election could upend e-commerce advertising ahead of the holidays

October 01, 2024
Holiday Marketing Strategies

Lalo bets on aesthetics and simplicity in the toy category to win over parents this holiday season

October 01, 2024
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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