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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

New Economic Realities

CEOs go on a media blitz to warn of the ‘existential threat’ posed by tariffs

April 18, 2025
Member Exclusive

GNReport Earnings Recap: Highlights from the first set of 2025 calls across apparel, pet and more

April 17, 2025
New Economic Realities

GNReport Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

April 12, 2025
Digital Marketing Redux

How True Classic is sticking to its performance-driven roots while building a more omnichannel marketing approach

April 11, 2025
Member Exclusive

How Claire’s keeps up with the ‘digital natives’ of Gen Alpha

April 08, 2025
Retail industry challenges
New Economic Realities

GNReport Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey

April 05, 2025
CPG Playbook

The Honey Pot’s Bea Dixon on why ‘better-for-you is the new conventional’

April 03, 2025
money boat
Member Exclusive

Brands Briefing: Executives have decided that the best tariffs action plan is to resist knee-jerk moves

April 01, 2025
Headshot of PopSockets CEO Jiayu Lin
Global Retail

PopSockets is on a quest to position itself as a lifestyle brand

March 20, 2025
Member Exclusive

Brands Briefing: Poppi scores a big exit, but dealmaking is still off to a slow start in 2025

March 18, 2025
'Whack a mole' game with dollar signs popping out
Brands Briefing

Introducing GNReport’s Brands Briefing

March 18, 2025
The New Supply Chain

How trade wars are complicating the search for the right 3PL

March 17, 2025
kohl's sephora
The Amazon Effect

Kohl’s has stopped accepting Amazon returns at some store locations

March 13, 2025
New DTC toolkit

How Crown Affair’s CEO took the brand into Sephora and beyond to capture more of the hair-care market

March 13, 2025
money boat
Member Exclusive

GNReport x Attest Research: More than half of shoppers are switching to cheaper brands due to inflation

March 03, 2025
< 1 … 6 7 8 9 10 … 57 >

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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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