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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Q2 earnings reveal pitfalls in startups’ expansion plans

August 15, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: What’s driving the recent sales of young startups to strategic acquirers

August 01, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Amid a ‘perfect storm’ of economic challenges, startups are looking for creative ways to conserve cash

July 25, 2023
New DTC toolkit

How DTC aggregator OpenStore scaled one of its brands from $1M to $10M in sales

July 24, 2023
Women livestreaming herself holding a handbag, popping out of a phone screen surrounded by sunglasses, sunscreen, lipstick, and other beauty products. Illustration is on a navy blue background.
Digital Marketing Redux

Brands and founders take a ‘slightly unhinged’ approach to Meta’s Threads in its first day

July 07, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: What’s driving the renewed interest in measuring brand

July 05, 2023
fuzzy boot slippers
New Economic Realities

DTC sleepwear startup Lunya has filed for Chapter 11 bankruptcy

June 30, 2023
New Economic Realities

Overstock CEO says people didn’t associate its brand with ‘quality’ as it takes over Bed Bath & Beyond name

June 29, 2023
Model in a white sweater and gray pants sits in a tan lounge chair showing off black Atoms sneakers.
Member Exclusive

DTC Briefing: How Atoms managed to get profitable after a ‘painful’ fourth quarter

June 27, 2023
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Member Exclusive

DTC Briefing: How startup executives are experimenting with generative AI, ‘the topic of the moment’

June 20, 2023
Assortment of hot pink, lime green and bright blue handbags and backpacks on a blue background, surrounded by leaves
Member Exclusive

DTC Briefing: Startups look to drum up summer excitement with drops, events and sales as shoppers get selective

June 13, 2023
Q&A

‘They don’t actually care about queer people’: Confessions of a Target worker on the company’s decision to remove some Pride items

June 12, 2023
Illustration with a pan, a jar and underwear with tags spelling out D-T-C.
Member Exclusive

DTC Briefing: Uncertainty remains a constant in the new DTC landscape

May 30, 2023
A Bath & Body Works store split into two sections; a Bath & Body Works section and a White Barn section, with displays featuring candles, soaps and other scented goods.
New Economic Realities

Bath & Body Works is expanding into new categories like laundry and hair care

May 26, 2023
New DTC toolkit

ButcherBox launches in BJ’s Wholesale Club

May 25, 2023
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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