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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Women livestreaming herself holding a handbag, popping out of a phone screen surrounded by sunglasses, sunscreen, lipstick, and other beauty products. Illustration is on a navy blue background.
New DTC toolkit

‘An extension of me’: The rise of the founder-influencer

February 27, 2023
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Member Exclusive

DTC Briefing: How startups are building ‘grown-up’ marketing teams as they scale

February 21, 2023
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Member Exclusive

DTC Briefing: Parachute turns its focus to in-store events after doubling its retail footprint

February 14, 2023
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Member Exclusive

DTC Briefing: How Shopify’s investing strategy has evolved

February 07, 2023
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New Economic Realities

Direct-to-consumer brand Ruggable lays off 100 employees

January 31, 2023
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Member Exclusive

DTC Briefing: As VCs get more selective, startups face a bifurcated fundraising process

January 24, 2023
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Member Exclusive

DTC Briefing: How Jolie reached $4.2M in sales its first year while staying profitable

January 17, 2023
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Member Exclusive

DTC Briefing: Startups report positive holiday sales, but prepare for a challenging 2023

January 10, 2023
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New Economic Realities

The rise and fall of 15-minute delivery startups, an oral history

January 03, 2023
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Member Exclusive

DTC Briefing: The 3 biggest e-commerce stories in 2022

December 20, 2022
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New DTC toolkit

‘An affordable luxury’: Why so many DTC startups are launching candles

December 14, 2022
Q&A

How Cavu Consumer Partners is bringing its food and beverage expertise to beauty

December 08, 2022
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Member Exclusive

DTC Briefing: 3 founders on what the acquisition market is like right now

December 06, 2022
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Member Exclusive

DTC Briefing: Takeaways from this year’s Black Friday results

November 29, 2022
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Member Exclusive

DTC Briefing: Startups bet on simpler Black Friday deals to coax price-conscious shoppers

November 22, 2022
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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