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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

Anna Hensel

Anna Hensel is the executive editor at GNReport. Send her tips and story ideas at [email protected].

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Member Exclusive

DTC Briefing: Dismal tech earnings forecast a gloomy holiday for brands that haven’t adjusted to iOS 14

November 01, 2022
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New DTC toolkit

How candle brand Homesick is building out its custom gifting program

October 20, 2022
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Member Exclusive

DTC Briefing: As startups look to recalibrate, Peloton’s restructuring serves as a cautionary tale

October 11, 2022
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Member Exclusive

DTC Briefing: How VC Brian Sugar invests in the ‘picks and shovels’ of commerce

October 04, 2022
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Member Exclusive

DTC Briefing: Pattern Brands announces its latest acquisition, Onsen

September 27, 2022
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Member Exclusive

DTC Briefing: How inflation is driving this year’s holiday planning

September 13, 2022
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Member Exclusive

DTC Briefing: Founders are ‘battening down the hatches’ as M&A cools

September 06, 2022
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Member Exclusive

DTC Briefing: What Pop Up Grocer’s expansion says about the evolution of grocery

August 30, 2022
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Inflated Expectations

‘We’ve effectively taken a pay cut’: How inflation is impacting retail workers

August 25, 2022
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Member Exclusive

DTC Briefing: In a scarce fundraising environment, startups are asked to balance profitability and growth

August 23, 2022
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Member Exclusive

DTC Briefing: Chamberlain Coffee raises $7M as it plots retail expansion

August 16, 2022
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New DTC toolkit

How men’s body care brand Huron used custom bundles to drive up sales

August 15, 2022
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Member Exclusive

DTC Briefing: How attribution became the hot new battleground for e-commerce startups

August 09, 2022
New DTC toolkit

Aperitif startup Haus is trying to sell itself

August 08, 2022
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Member Exclusive

DTC Briefing: Why community building has become such a hot topic for startups

August 02, 2022
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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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