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GNReport
Julia Waldow

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

New Economic Realities

How cowboy boot brand Tecovas is battling ‘friendly fraud’

May 01, 2025
Supply Chain Shakeup

The saga of one footwear company shows how hard it is to move manufacturing when ‘every brand is scrambling’

April 30, 2025
The Marketplace Boom

Shein’s impressions on Google Shopping ads in the U.S. have now dwindled to zero

April 30, 2025
New Economic Realities

‘Let’s skip the corporate-speak’: How brands are perfecting the art of the ‘tariff email’

April 28, 2025
Digital Marketing Redux

American Eagle debuts a new affiliate program as it looks to ‘the next phase’ in social shopping

April 23, 2025
New Economic Realities

Foot traffic to stores is up as shoppers stock up ahead of price increases from tariffs

April 22, 2025
Member Exclusive

How TikTok-viral brand Beachwaver is navigating the shifting social commerce landscape

April 10, 2025
New DTC toolkit

Uniqlo is making IRL services a core part of its marketing playbook as it grows US presence

April 09, 2025
Member Exclusive

Brands Briefing: Trump’s new tariffs have every brand scrambling

April 08, 2025
Digital Marketing Redux

How PetSmart is using AI in its revamped loyalty program

April 07, 2025
The Marketplace Boom

AliExpress is ramping up its outreach and offerings for US sellers

April 03, 2025
Global Retail

How 1950s brand Marimekko is modernizing via a new website and ready-to-wear denim

April 01, 2025
New DTC toolkit

Harry & David is making a return to physical retail after closing nearly all of its stores during Covid

March 31, 2025
Retail industry challenges
New Economic Realities

GNReport Rundown: Dollar Tree sells Family Dollar, GameStop bets on Bitcoin & H&M’s profit plummets

March 29, 2025
Store of the Future

Recovery footwear brands are trying to market to the masses

March 26, 2025
< 1 … 13 14 15 16 17 … 42 >

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Top Story
Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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