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GNReport
Julia Waldow

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

Digital Marketing Redux

Exclusive: Snapchat taps American Eagle as a Snap Map ad partner ahead of back-to-school season

July 09, 2025
Member Exclusive

Brands Briefing: The state of fashion M&A in 2025

July 08, 2025
The Amazon Effect

Companies from Walmart to TikTok Shop are stretching out sales and sweetening deals to compete with Amazon Prime Day

July 07, 2025
A blue Kizik trailer showing racks of shoes
New DTC toolkit

To boost conversion, Kizik is showing its hands-free shoes ‘in action’ via a mobile tour and TV ads

July 03, 2025
Screenshots showing how brands like Olive Garden and E.l.f are mentioning Labubus in their Instagram posts
Digital Marketing Redux

From E.l.f. to Olive Garden, brands bet on Labubu to generate their next viral social media moment

July 01, 2025
Nike brand strategy shift
Earnings

Nike says it’s making progress with its wholesale turnaround as it readies for its return to Amazon

June 26, 2025
A rocking chair and a fan on a blue background, next to a pink tag that reads "estate sales"
New Economic Realities

Hunting for treasure (and a bargain): Why budget-conscious consumers are hitting up estate sales

June 26, 2025
Q&A

E-commerce will make up half of True Religion’s business by the year’s end

June 24, 2025
The Marketplace Boom

Why Reklaim, a pre-owned luxury dealer, is stepping up its partnerships with independent jewelers

June 23, 2025
New DTC toolkit

Exclusive: How Calpak developed its first kids’ collection of backpacks and lunch bags

June 20, 2025
Member Exclusive

Brands Briefing: Brands are drumming up tactics to boost consumer sentiment during a fraught summer

June 17, 2025
The Marketplace Boom

The rise of Labubunomics: How merchants and marketplaces are cashing in on the viral Pop Mart toy

June 16, 2025
The Marketplace Boom

Exclusive: Live-shopping platform Whatnot has added a wholesale function

June 13, 2025
New DTC toolkit

Jewelry brand Frank Darling is opening more showrooms and a larger US factory

June 11, 2025
Earnings

Apparel brands share concerns about tariffs and consumer demand in earnings reports

June 09, 2025
< 1 … 11 12 13 14 15 … 42 >

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Top Story
Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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