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GNReport
Julia Waldow

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

CPG Playbook

Every Man Jack plots a 2026 refresh as men’s personal care category becomes more saturated

March 10, 2026
Global Retail

‘Product is king’: Mephisto U.S.A.’s new CEO readies the brand for its next chapter

March 04, 2026
The Marketplace Boom

From lollipops to lobsters, Whatnot pushes further into selling food via livestream shopping

March 03, 2026
New Economic Realities

From Boll & Branch to Bogg, brands are battling a surge of AI-driven return fraud

March 02, 2026
Store of the Future

Gymboree turns to partnerships with brands like Marchesa for its next stage of growth

February 27, 2026
Red and black sneaker on a black hightop on an orange background
Supply Chain Shakeup

Footwear brands navigate uncertainty after latest tariffs flip-flop

February 25, 2026
Member Exclusive

Brands Briefing: Teva’s athletes are testing products in extreme conditions, on all continents

February 24, 2026
New Economic Realities

Confessions of an ex-Saks employee caught in the fallout of the company’s bankruptcy filing

February 23, 2026
Global Retail

Can Depop make eBay cool again?

February 20, 2026
Digital Marketing Redux

Macy’s is drawing on events like the Thanksgiving Day Parade to grow its creator program

February 18, 2026
Digital Marketing Redux

Dick’s Sporting Goods received more than 10,000 applications for its creator program this year

February 17, 2026
CPG Playbook

Frida Baby faces backlash over the use of sexual innuendos in marketing

February 13, 2026
New DTC toolkit

Exclusive: Chubbies launches women’s swimwear brand Cheekies

February 11, 2026
Store of the Future

The Super Bowl pop-up playbook: How brands are showing up on the ground in San Francisco

February 06, 2026
Q&A

Goodwill plans 100 new stores for 2026 after hitting record revenue in 2025

February 04, 2026
< 1 … 5 6 7 8 9 … 42 >

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Top Story
Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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