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GNReport
Julia Waldow

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

Julia Waldow

Senior Reporter

Julia Waldow is a multi-platform journalist with experience in TV production, digital and print editorial, and audience strategy. At GNReport, she primarily covers apparel, footwear, sports, emerging technologies, and the economy. Before reporting for GNReport, Julia worked at CNN, KCET, Mic, and Emmy Magazine. Julia can be reached via email at [email protected] or on Twitter at @juliawaldow.

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Brands Briefing: Why Anthropologie is embracing print catalogs for both acquisition and retention

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‘Quitting wasn’t an option’: How tariffs took an emotional and financial toll on founders in 2025

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Wolverine Worldwide CEO talks growth in 2026, AI and getting ‘better at telling stories’

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Top Story
Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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