Search
GNReport Logo
GNReport Logo
Subscribe Login
  • GNReport+ Member Subscribe Now
  • GNReport+ Homepage
  • FAQ
  • My Account
  • Log out
  • Technology
  • Marketing
  • Operations
  • GNReport+
  • Podcasts
  • Events
  • Awards
GNReport GNReport
Search

Sections

  • Marketing
  • Operations
  • Technology

Explore

  • Podcasts
  • Awards
  • Events
  • Newsletters

Topics

  • The Amazon Effect
  • New DTC toolkit
  • Store of the Future
  • All Topics

Connect

  • Facebook
  • Twitter
  • LinkedIn
  • Spotify

Digiday Media

  • Digiday
  • Glossy
  • GNReport
  • Worklife
  • Custom

Events

Awards

GNReport
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

overhead shot of two women shopping on their phones
New Economic Realities

U.S. Bureau of Labor Statistics data shows shoppers pulled back on appliances, toys as inflation strained budgets

September 12, 2023
CPG Playbook

Betting on pumpkin fatigue, some brands see apple as the next big fall flavor

September 11, 2023
Supply Chain Shakeup

Merrell’s latest Scrap collection diverts textile waste into new shoes

September 06, 2023
New DTC toolkit

‘This is our showtime’: How candle companies prep for their biggest season

September 05, 2023
New DTC toolkit

Why Rothy’s is reintroducing its viral hit shoe

August 30, 2023
CPG Playbook

As pumpkin-spiced season comes early, brands push iced fall drinks

August 29, 2023
Three screenshots of a phone show how TrueFit looks on an app.
New DTC toolkit

Brands are increasingly testing out virtual sizing tools

August 28, 2023
Store of the Future

Inside the Babylist interactive showroom, where a model car invites parents to test out seats and strollers

August 25, 2023
Workers in red Lowe's branded vests pile plywood into white truck
New Economic Realities

How Home Depot and Lowe’s are responding to diminishing foot traffic and demand

August 23, 2023
Store of the Future

Why luxury swimwear brand Gigi C is opening an appointment-only showroom at LA’s The Grove

August 22, 2023
CPG Playbook

Why Pressed is going beyond juices for its new cafe menu

August 21, 2023
The Marketplace Boom

Secondhand platforms see back-to-school boost

August 18, 2023
Digital Marketing Redux

Why apps like Venmo are killing the mail-in rebate

August 17, 2023
GNReport Vanguard

GNReport Vanguard: Lee Anne Grant, Babylist

August 16, 2023
GNReport Vanguard

GNReport Vanguard: Shardé Marchewski, Wayfair

August 16, 2023
< 1 … 27 28 29 30 31 … 40 >

Looking for something?

Top Story
Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

Read More

GNReport+

Join now to gain access to exclusive content, unlimited articles and more.

Subscribe

My Account

Visit your account page to modify or renew your subscription.

My Account

Newsletter

Get GNReport's top stories every morning in your email inbox

Connect

Follow @gnreport for the latest news, insider access to events and more.

  • About
  • FAQ
  • Masthead
  • Privacy Policy
  • Advertise
  • Newsletters
  • Terms & Conditions
logo
© 2026. All rights reserved