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Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

A large round building in front of a mountain scape and blue sky.
Store of the Future

Inside Overstock’s grand plan to reinvent itself as Bed Bath & Beyond

July 14, 2023
A woman stands sideways with her left ear showing a variety of piercings.
Store of the Future

As competition stiffens, Claire’s unveils rebranded piercing studio Pierced

July 13, 2023
White bottles of the Laundress detergent and other cleaning products
Supply Chain Shakeup

After a massive recall, The Laundress is set to relaunch

July 12, 2023
A wall of backpacks from Cotopaxi at its Denver store.
Store of the Future

Why Cotopaxi is making retail a cornerstone of its growth strategy

July 11, 2023
New DTC toolkit

Why JanSport is going beyond backpacks for back-to-school

July 10, 2023
Women livestreaming herself holding a handbag, popping out of a phone screen surrounded by sunglasses, sunscreen, lipstick, and other beauty products. Illustration is on a navy blue background.
Digital Marketing Redux

Brands and founders take a ‘slightly unhinged’ approach to Meta’s Threads in its first day

July 07, 2023
New DTC toolkit

How Coterie is making diapers into a splurge item for new parents 

July 07, 2023
A new aluminum can cleaning system from Puracy
CPG Playbook

How startups like Puracy and Blueland are trying to get more people on board with refillable cleaning products

July 06, 2023
Screenshots of DoorDash's June 2023 app update.
New Economic Realities

DoorDash adds SNAP payments as grocery delivery grows

June 29, 2023
The combo-feeding endcap featuring Elaine Welteroth, journalist, mother, activist, and inaugural Bobbie MotherBoard member.
New DTC toolkit

Bobbie and Elvie team up for “combo feeding” Target campaign

June 29, 2023
A Newport shoe from Keen sits on a table in their factory.
Supply Chain Shakeup

Why Keen’s price drops makes for a fresh marketing strategy

June 28, 2023
New Economic Realities

Overstock is poised to get brand, data with Bed Bath & Beyond winning bid

June 23, 2023
Pink phone screen with a "buy now pay later" mobile banner on a dark navy blue background.
New Economic Realities

BNPL seeing more adoption among older users as services go mainstream

June 21, 2023
New Economic Realities

Here’s who’s vying to buy Bed Bath & Beyond’s assets

June 16, 2023
online store
New Economic Realities

‘Swipe fees’ proposal back in Congress as costs climb

June 16, 2023
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Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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