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GNReport
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

Arm held out holding a phone that has the screen open to a picture of a coffee cup, with the button "add to cart?"
Member Exclusive

Member Dossier: How to master the art of the post-purchase upsell

May 15, 2023
Shopping cart filled with Shopify-adorned bags
Member Exclusive

Member Dossier: Shopify’s checkout strategy aims for customization, efficiency

May 09, 2023
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Member Exclusive

Member Dossier: How Needed reduces checkout friction as a subscription company

May 02, 2023
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Member Exclusive

Member Dossier: 5 ways retailers are getting shoppers to stop abandoning the cart

April 24, 2023
New Economic Realities

Bed Bath & Beyond files for bankruptcy

April 23, 2023
A model in a trench coat wears two white sapphire necklaces.
New Economic Realities

Lab-grown diamonds are being embraced as affordable luxury options

March 07, 2023
A row of products from Future Method
Global Retail

‘It makes business sense’: Why Access VC is funding sexual wellness companies

March 07, 2023
White bottles of the Laundress detergent and other cleaning products
Supply Chain Shakeup

The Laundress seeks to toss lawsuits filed over bacteria exposure

March 03, 2023
A light grey couch on a black frame in a tree-lined backyard.
New DTC toolkit

Burrow’s outdoor furniture line aims to score with suburban audiences

March 01, 2023
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Digital Marketing Redux

Why Victoria’s Secret is modernizing is loyalty program to reach more shoppers

February 28, 2023
A man bends over a sewing table with a pair of denim jeans.
Store of the Future

How Nudie Jeans is getting customers to repair their clothing, instead of tossing it

February 27, 2023
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New Economic Realities

Wayfair & Overstock post losses as furniture industry leans into promotions

February 24, 2023
New Economic Realities

ThredUp appears to have quietly launched an affordable apparel resale online store

February 15, 2023
New Economic Realities

Why Buy Now, Pay Later services like Splitit are focusing on physical retail

February 15, 2023
New DTC toolkit

Shopify is launching ‘one-page’ checkout and new Shop app updates

February 09, 2023
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Top Story
Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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