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GNReport
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

White bottles of the Laundress detergent and other cleaning products
Supply Chain Shakeup

Unilever hit with lawsuit over detection of bacteria in Laundress products

November 28, 2022
afterpay
New Economic Realities

Buy now, pay later services are hoping for a big holiday season

November 23, 2022
Pans and kitchenware stacked on a coral counter.
New DTC toolkit

Our Place opens up first retail store and event space in Los Angeles

November 22, 2022
Afterpay app on a cellphone screen
New Economic Realities

Afterpay partners with Expedia for BNPL on flights, hotels

November 21, 2022
White bottles of the Laundress detergent and other cleaning products
CPG Playbook

The Laundress tells customers to stop using products, citing bacteria levels

November 18, 2022
New DTC toolkit

Why fabric wholesaler House of Scalamandre is launching a DTC furniture collection

November 18, 2022
Bankruptcy
The Great Mall Overhaul

The future of Class C malls: Renovation, services help revive vacant plazas

November 18, 2022
The full lineup of Blueland products including its new facial cleanser.
New DTC toolkit

Blueland urges EPA to wade into debate over PVA

November 16, 2022
Grove's hand soap containers and aluminum cans of soap refills
New DTC toolkit

Grove Collaborative wants to own the natural product space through acquisitions

November 15, 2022
Technology

Baby registries are entering the metaverse

November 14, 2022
Sephora homepage
Technology

DoorDash adds Sephora in push to diversify quick-delivery offerings

November 09, 2022
A group of women wearing hot pink suits and white sneakers in a photo shoot.
Marketing

Pink power suits and voter registration: Why brands like Argent and The Body Shop get political

November 08, 2022
Six people positioned around a living room set with a TV that says "overstock.com"
Q&A

‘They’re better customers’: Overstock.com’s CEO Jonathan Johnson on the move to furniture-only

November 08, 2022
New DTC toolkit

How Lalo’s new baby bath collection is part of its growth strategy

November 02, 2022
Marketing

Brands and retailers are preparing for a holiday party boom

November 01, 2022
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Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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