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GNReport
Melissa Daniels

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

Melissa Daniels

Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at [email protected].

money hands
Unpacked

Unpacked: How new legislation is trying to target credit card swipe fees

October 03, 2022
Marketing

Why more home brands and retailers are launching limited-edition collabs

September 28, 2022
M.M. La Fleur Store
New DTC toolkit

With a new NYC storefront, M.M. LaFleur changes its brick-and-mortar strategy

September 27, 2022
Technology

Zulily updates its sales strategy to highlight big-name brands

September 26, 2022
Photograph of a Costco Wholesale storefront.
Earnings

Costco won’t increase prices, citing membership growth

September 22, 2022
Model in Adore Me Lingerie
New DTC toolkit

Adore Me earns B Corp status in push to become more sustainable

September 21, 2022
Q&A

‘I’m concerned about being targeted’: Confessions of an Amazon fulfillment worker

September 20, 2022
Olive reusable boxes and envelopes
Operations

Why reusable packaging startup Olive relaunched as a B-to-B service

September 19, 2022
Cha Cha Matcha
Marketing

Cha Cha Matcha plans to expand cafes in New York and Los Angeles

September 19, 2022
A fan of colorful paint chips from Dura
New DTC toolkit

Dunn-Edwards aims to woo DIY crowd with DTC paint brand Dura

September 13, 2022
Bottles of non-alcoholic wine on a shelf
Operations

Non-alcoholic marketplace Boisson is helping restaurants build out zero-proof menus

September 08, 2022
Q&A

‘Customer tastes can change very quickly’: Lands’ End CEO Jerome Griffith on the company’s evolving product strategy

September 07, 2022
A baby crawling on the floor next to a bucket of mailers
Operations

How brands and retailers are rethinking child care policies to retain employees

September 02, 2022
Technology

Instacart continues to move beyond grocery delivery with new retail partnerships

August 31, 2022
Too Good to Go app
Marketing

What’s behind the growing grocery movement to eliminate expiration dates

August 30, 2022
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Bath & Body Works is testing smaller-batch fragrances through Hype Lab
Digital Marketing Redux
Bath & Body Works is testing smaller-batch fragrances through Hype Lab

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. 

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