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Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At GNReport, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At GNReport, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

New Economic Realities

Target layoffs hit almost all corners of the business, from merchants to engineers

October 31, 2025

Digital Marketing Redux

Walmart develops AI tools to help suppliers better understand customer data

October 29, 2025

The Marketplace Boom

Walmart highlights Labubus and luxury fashion in new holiday ad

October 28, 2025

The Marketplace Boom

How retail executives will be evaluating ChatGPT checkout this holiday season

October 27, 2025

Walmart deepens relationship with OnePay, a one-stop finance app it helped create

October 20, 2025

How Lidl positions itself against Walmart, Aldi, Trader Joe’s as it grows in US

October 16, 2025

Giant Eagle embraces new strategy after selling its C-store business

October 15, 2025

Walmart’s ingredient changes were not spurred by ‘MAHA’, exec says

October 09, 2025

Digital Marketing Redux

Retail media boom forces grocers like Kroger, Albertsons to reorganize

October 08, 2025

AI has changed how Kellanova thinks about its customers

October 06, 2025

TikTok is talking to brands like it’s a grocer now

October 01, 2025

Sprouts hopes to grow from 450 stores to about 1,400

September 30, 2025

New Economic Realities

Whole Foods exec says even high-income shoppers are now more cost-conscious

September 30, 2025

The Marketplace Boom

What’s drawing Amazon sellers to Walmart’s fulfillment services

September 29, 2025

Why Aldi execs overhauled their private-label brand strategy

September 26, 2025

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Top Story

Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

Read More