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GNReport
Mitchell Parton

Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At GNReport, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At GNReport, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Supply Chain Shakeup

Many Target stores will stop fulfilling online orders

August 22, 2025
Earnings

Target’s next CEO shares his 3 top priorities in returning to growth

August 20, 2025
The Marketplace Boom

Inside Best Buy’s new third-party marketplace

August 19, 2025
Mobile phone with various push notifications popping out like "buy now" and "low stock"
The Marketplace Boom

Walmart leans into pricey items online, from Chanel to Labubu

August 18, 2025
New DTC toolkit

Why Warby Parker and Amazon killed home try-on

August 14, 2025
Global Retail

‘It’s the best grocery store’: What makes Texas chain H-E-B such a fan favorite

August 13, 2025
The Marketplace Boom

Walmart starts selling Labubu, some for $200-plus, via StockX

August 11, 2025
Store of the Future

Chatbot Cheatsheet: A guide to the AI assistants from Walmart, L’Oréal, Amazon and more

August 11, 2025
New Economic Realities

‘It wasn’t really necessary’: The slow decline of price matching at big-box retailers

August 07, 2025
Store of the Future

This executive could become the next CEO of Target with Brian Cornell expected to retire

August 04, 2025
New Economic Realities

How tariffs have upended the back-to-school season

July 29, 2025
Digital Marketing Redux

Amazon and Instacart’s former advertising leader is transforming the way Walmart grows

July 28, 2025
The State of the Mall

The long-delayed promise of a second American Dream megamall near Miami

July 22, 2025
Store of the Future

Why expanding the pharmacy is key to Sam’s Club’s growth strategy

July 22, 2025
Unpacked

Unpacked: The history of city-owned grocery stores and how public-private partnerships have worked in other markets

July 17, 2025
< 1 … 10 11 12 13 14 … 22 >

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Hint water bets on indulgent dessert flavors to recruit new customers
CPG Playbook
Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

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