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Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At GNReport, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Mitchell Parton

Mitchell is a New York City-based business journalist with experience covering retail, real estate and finance. At GNReport, he focuses on big-box retailers, grocers and retail media. He previously worked for Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal and Cincinnati Business Courier.

Store of the Future

Free snacks, 9 a.m. delivery: Inside Walmart’s unique approach to the Nintendo Switch 2 launch

June 11, 2025

‘I feel disposable’: Confessions of a transgender Target employee after DEI pullback

June 10, 2025

How Walmart’s businesses outside the U.S. help fuel its growth globally

June 06, 2025

New Economic Realities

How subscription brands Babbel, BattlBox and ButcherBox are fighting for retention as people tighten their wallets

May 30, 2025

Digital Marketing Redux

Buybuy Baby coin? Legacy retailers are getting caught up in blockchain and crypto

May 28, 2025

New DTC toolkit

Why PopSockets picked Best Buy for its newest exclusive product launch

May 27, 2025

The Marketplace Boom

Target’s paid membership program has boosted same-day delivery growth

May 23, 2025

New Economic Realities

Target outlines plan to recapture its ‘Tarzhay’ magic after dismal earnings, admits it has to change to return to growth

May 21, 2025

Target CEO’s message to staff after DEI pullback fell short, communications pros say

May 20, 2025

Store of the Future

Target is heading to small towns across America. They’ve been waiting

May 19, 2025

The Marketplace Boom

Kroger quietly shuts down third-party marketplace and shipping service

May 13, 2025

The Marketplace Boom

Why dollar stores are embracing delivery apps like Uber Eats and DoorDash

May 08, 2025

New Economic Realities

Tariffs push Tanger to start back-to-school campaigns almost two months early

May 06, 2025

Supply Chain Shakeup

Trump’s trade war is already throwing a wrench into holiday planning

May 05, 2025

Digital Marketing Redux

Where Roku stands after Walmart bought Vizio

May 02, 2025

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Top Story

Hint water bets on indulgent dessert flavors to recruit new customers

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers.

Read More